The restaurant industry is constantly changing. Food trends change what’s on our plates, and technology changes the way we pay for it. For example, 15 years ago, 90% of payments in cafés were with cash. By next year, it’s guessed that 90% of payments will be with cards. Card payments increase the speed of paying your bill, and mobile payment apps are starting to do the same. Apps like Google Wallet and Apple Pay will offer much more for the shop and the customer. Let’s take a look at how mobile payment can help your business.
Restaurants now have the opportunity to get ahead of the game and use mobile payment to their advantage. With payment apps on many smartphones, customers are starting to look for more and more places where they can pull out their mobile wallets. Fast food chains like McDonald’s and Subway in the US have already implemented mobile payment systems compatible with Apple Pay and Google Wallet, the two biggest players at the moment, with more and more places starting to join the list. While it may seem that at the moment mobile payments are a thing for large chain eateries, like McDonalds and Starbucks, there are many good reasons why smaller restaurants should definitely join as well. Here’s why:
Mobile payment is convenient
Vapiano specializes in Italian food. They are designed like marketplaces, where customers line up at different sections. When you enter, you are handed a card which records everything you buy in while in the place. This is totaled when you leave. The card system at Vapiano makes for a convenient dining experience. Mobile payments, are making everyone’s life easier. Currently, the customer asks for the bill. The server must print it out and bring it to the table. They argue with their friends about how the bill will be divided. The waiter comes back and has to deal with some people paying by card and some with cash, often sending the waiter back and forth from the table multiple times. Mobile payment solutions for restaurants can be made at the customer’s convenience. The customer pulls out their phone and with a couple of clicks, you are done. This could potentially help you get more covers by allowing for faster turnover. And while online phone payment for merchants are still in their early stages, offering the possibility could help you stand out from the crowd, much like offering free WiFi does.
Part of good restaurant service is convenience. With easy ordering and reduced wait times with mobile payments, customers are inclined to keep coming back. Mobile payment history is stored in the customer’s smartphone, making it easy for them to keep track of what they are eating, especially their favourite dishes.
Customers like to keep track of what they have ordered, and so should you. Find out which of your menu items are popular and which are less favored. You can make menu changes based on this data or use it to promote certain dishes. This helps you to create better offers through your customer loyalty program.
With better analytics comes better marketing opportunities. Engage with your customers both inside and outside of your shop. With mobile payments, you can present a receipt that shows off your brand each time the customer pay your food through mobile. It is an excellent opportunity of contact to tell your customer about everything you offer – like gift cards, online food ordering, mobile menus, newsletters, and loyalty programs, just to name a few. Use the bill to tell customers about new menu items or special events.
While the concept of mobile payment has been around for a few years now, the release of Apple Pay seems to have finally sparked interest among consumers. Although changes will arrive step by step, now is a great time to get ahead of the game by accepting mobile payment in your restaurant.