QR codes or Quick Response Codes have been around since the 1990s, but their use has been slow to take off. A QR code is a black square that is scanned with your mobile phone and linked to a website. How can QR codes be useful in your restaurant? Restaurants are an ideal place to use QR codes for opportunities of contact. QR codes are an inexpensive way to increase your opportunities of contact, be it in your restaurant or through mobile marketing. It is definitely one of the top restaurant marketing tips that work. Here are 10 ways to use QR codes in your restaurant.
Location and contact information on your business card
QR codes make excellent business cards. Customers can scan the code and be directed to Google Maps and an exact location of your restaurant. Or instead of entering your phone number, the QR code can be scanned to deliver a click-to-call function to the phones, allowing them to dial instantly.
On your menu
You can use QR codes to add more information to your menu. Place the QR code at the bottom of your menu. Customers can scan it and be linked to a digital version of your menu. There, they can click on individual menu items for photos and more information about your food. Let’s say you run a local Italian restaurant, and your food is based on recipes from your grandmother. The digital menu could also link to more information about your region in Italy, or to a video that shows how to make pasta, just like your grandmother did.
Food and wine go together like QR codes and mobile phones. Use QR codes to let your customers know more about the wines on your wine list and suggest food pairings. Your customers can be linked to information about the wine producer, grape variety, and wine ratings.
Coupons and special offers outside your restaurant
QR codes are an excellent way to deliver paperless coupons. They can be sent directly to mobile phones and the customer simply has to come to the restaurant to receive their special offer. Place a QR code outside of your restaurant, which links to a special daily offer.
Encourage feedback with a survey
It’s hard to get a clear answer about what your customers thought about your food. Some people prefer to remain anonymous. This is where a short survey can help you fix any underlying problems you may not know about. Let your customers tell you exactly what they thought with a short survey linked to a QR code printed on the bill or on promotional banner.
Add more customers to your loyalty program and mailing list
Everyone wants to feel like a regular, and what better way to keep your customers in the loop than with a loyalty program or mailing list. The QR code on your receipt or business card will link your customers to a short form where they will be asked for their name and email address. It’s simple, fast, and gives you another opportunity of contact.
A simple way to check-in right at your front door
When a customer checks-in to your restaurant, it advertises your business to their hundreds of friends on Facebook. With a QR code displayed at your entrance or at the table, customers can scan the code and easily check-in. You can use this as an opportunity of contact to send special promotions to those customers who have checked-in, adding one more level of personalized service.
Nutritional information on your menu
With the increasing prevalence of food allergies in today’s world, QR codes are your best friend in terms of leading the customer to detailed information about ingredients. While you do your best to teach your staff about how the food is made and what goes into it, errors can be made. QR codes take the worry away.
Let your food speak for itself
Almost as important as knowing what’s in your food, is knowing where your food comes from. One sushi restaurant got creative and printed edible QR codes on their sushi with squid ink to let customers know where the fish came from. QR codes with supply chain information can be printed on the menu as well. This not only informs customers, but connects them to local and international producers.
Late night reservations
Do you ever walk by a restaurant at night, or on a day when it’s closed, and think, I’d really like to try that if I can remember it later? If there is a QR code on the door, you could scan and save the restaurant’s information, or better yet, be lead to a reservations page where you can make your booking right then and there. The QR code gives you an opportunity of contact, even when your restaurant is closed.
Tell your story with QR codes
Every business has a story. QR codes printed on receipts, displayed at the table, or on the menu can help tell yours. There is no better opportunity of contact than telling your story and helping the customer get to know you better. Customers can scan the code and read about your restaurant on your website while they wait for their food.