What is a Customer Reward Program?

 

Customer reward program

At its core, customer loyalty programs are system of rewards that a business offers its loyal customers. Not only is it a nice ‘thank you’ for repeat customers, but it can also turn occasional customers into frequent customers. Another HUGE benefit is that these programs can provide your business with a lot of valuable information about your customers. And the more you know about your customers, the easier it is for you to make sure they are happy customers. It’s also important to remember that it costs more to get new customers than it does to get return customers, so using a customer loyalty program can help you retain your customers and increase your profits.



Types of Customer Loyalty Programs


While the most common type of client loyalty system is still a buy-10-get-1-free card, most restaurants that offer this simply give it away and stamp it each time a customer makes a purchase. In other words, restaurants can’t learn anything about their customers this way. Keep in mind that one goal of a customer loyalty program is to learn more about your customers. And there are several types of programs that can help you achieve that.

 

Swipe Card/Smartphone Program

A better system than a stamp/punch card is one that requires the customer to complete some kind of application in order to receive the card. And why use paper when you can offer a reusable swipe card (for customers who still prefer analog) or a smartphone option (which is even better since cards tend to disappear)?

Tiered Program

It’s worth mentioning that many customers don’t want to wait several months to receive their first reward. In a tiered loyalty program, customers are rewarded based on their level of engagement. So customers receive different rewards at different times, which is a more customized approach.

 

Spend/Visit Programs

These types of customer loyalty programs reward customers based on the amount they spend or the number of times they visit a location (physical or digital).

Points Program

Points can be awarded for any kind of customer engagement (dining in, take out, reservations, check-ins on Foursquare, etc.), and different engagements are worth a varying number of points. A certain number of points can be exchanged for a reward or even several rewards.

Gift Program

This should only be one aspect of a customer loyalty program. While this type of program generally does not provide you with information about your customers, it will allow your customers to indicate their loyalty and spread the word to their friends.

If you haven’t already guessed it, you can mix and match the features above to create a customized customer loyalty program that best meets your needs and the needs of your customers.



Rewards

The types of rewards you can offer your customers are limited only by your imagination. The buy-10-get-1-free route is rather conventional (though it still often works), but why not offer something that will get your customers excited to walk through your doors?

Think about all the different kinds of rewards you can offer your customers. The rewards should make them feel valued and special. Free meals, free drinks, free desserts are standard options, but try thinking outside the box. Consider priority seating, regular discounts and special pricing, exclusive meals or hours, VIP events, trainings with the chef, wine tastings… Get creative!! And you don’t always need to tell your customers in advance what they’ll receive as a reward. A surprise – if it’s a good one – can really brighten a customer’s day and create a special, memorable experience for them at your restaurant. Don’t underestimate the power of a positive feeling.

3,476 Comments

  1. I amI’m really lovingenjoying the theme/design of your siteweblogweb sitewebsiteblog. Do you ever run into any web browserinternet browserbrowser compatibility problemsissues? A number ofhandful ofcouple ofsmall number offew of my blog audiencevisitorsreaders have complained about my blogwebsitesite not operatingworking correctly in Explorer but looks great in SafariChromeOperaFirefox. Do you have any solutionsideasadvicetipssuggestionsrecommendations to help fix this issueproblem?

  2. Normally I don’t read post on blogs, however I would like to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thank you, quite great article.

  3. Im thankful for the blog post.Much thanks again. Much obliged.

  4. Hi, i think that i saw you visited my site thus i came to “return the favor”.I am trying to find things to enhance my web site!I suppose its ok to use some of your ideas!!

  5. Major thanks for the article post.Really thank you! Fantastic.

  6. Elane says:

    Dies sind wirklich in der Tat beeindruckende zzum Thema Blogging.
    Faktoren hisr Sie haben einige gute anspruchsvolle schönen berührt.
    Jede Art und Weise halyen Wrinting.

  7. Thanks a bunch for sharing this with all folks you actually understand what you’re speaking approximately! Bookmarked. Kindly also discuss with my web site =). We will have a hyperlink exchange arrangement among us!

  8. read more says:

    Muchos Gracias for your article post. Really Cool.

  9. Hiya, I’m really glad I have found this info. Today bloggers publish only about gossip and internet stuff and this is really irritating. A good website with exciting content, this is what I need. Thanks for making this website, and I’ll be visiting again. Do you do newsletters by email?

  10. Hiya, I’m really glad I’ve found this information. Nowadays bloggers publish only about gossip and internet stuff and this is actually irritating. A good website with exciting content, that’s what I need. Thanks for making this web-site, and I’ll be visiting again. Do you do newsletters by email?

  11. Crown Cleansing, Vista Pruning & Tree Removals.

  12. I truly appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thx again

  13. lebih lanjut says:

    Awesome write-up. I am a normal visitor of your website and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a long time.

  14. simple tweeks would really make my blog stand out. Please let me know

  15. Hiya, I’m really glad I have found this information. Today bloggers publish only about gossip and internet stuff and this is actually frustrating. A good blog with exciting content, that’s what I need. Thanks for making this site, and I will be visiting again. Do you do newsletters by email?

  16. Once I initially commented I clicked the “Notify me when new comments are added” checkbox and now every time a comment is inserted I receive many emails with the same comment. Are there some way you may remove people from this service? Thanks. {

  17. Excellent site. Plenty of useful info here. I am sending it to a few pals ans also sharing in delicious. And obviously, thanks to your sweat!

  18. Li says:

    Thanks a lot for the post.Much thanks again. Awesome.

  19. Usually I don’t read post on blogs, however I wish to say that this write-up very compelled me to check out and do it! Your writing style has been amazed me. Thank you, quite nice post.

  20. Awesome write-up. I’m a normal visitor of your site and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a really long time.

  21. al qaeda says:

    Wonderful blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I ave been trying for a while but I never seem to get there! Appreciate it

  22. SimplyJust want towish todesire to say your article is as astonishingamazingsurprisingastounding. The clearnessclarity for youron yourin yourto your postsubmitpublishput up is simplyjust spectacularniceexcellentcoolgreat and iand that i cancould thinkassumesuppose you areyou’re a professionalknowledgeablean expert in thison this subject. WellFine with yourtogether with youralong with your permission allowlet me to take hold ofgrabclutchgraspseizesnatch your RSS feedfeed to staykeep up to dateupdated with drawing closeapproachingcoming near nearforthcomingimminentimpending post. Thank youThanks a millionone million1,000,000 and please keep upcontinuecarry on the gratifyingrewardingenjoyable work.

  23. I loved as much as you will receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get bought an edginess over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly very often inside case you shield this hike.|

  24. Thank you for all of your labor on this blog. My mother take interest in conducting investigations and it’s really easy to understand why. My spouse and i hear all regarding the powerful mode you provide priceless things through the web blog and in addition boost contribution from visitors on that content and my girl is actually becoming educated a lot. Take advantage of the remaining portion of the new year. You have been doing a very good job.

  25. Ultimately, a problem that I am passionate about. I have looked for data of this caliber for the previous various hours. Your site is greatly appreciated.

  26. I have learn a few just right stuff here. Definitely price bookmarking for revisiting. I surprise how a lot attempt you set to make one of these wonderful informative web site.

Leave a Reply