Pinterest is a fun and easy way to share content from your website in addition to other interesting and relevant links. Pinterest is different from other social media sites, but just as popular. You can connect it to your other social networks, connect with your community, and learn a lot about which of your content gets the most interaction through Pinterest’s analytics. In this article we will tell you what Pinterest is, how to create restaurant Pinterest board, and give you some on what to pin.
A brief introduction to Pinterest
Pinterest is a platform that allows you to organize images and links by creating digital mood boards. It now has over 150 million monthly users on the site. Pins are the images or products or links you found interesting and they are organized into boards. You can create any themed board you like.
As a restaurant, your followers want to see photos of you restaurant and food and links to other cool stuff about food. For example, as a restaurant in a particular neighborhood, you could have a board that serves as a guide to your neighborhood and provides links to other local businesses you recommend. Or maybe you could have a board that features cooking tips from your head chef, or other celebrity chefs. You can create boards with recipes (these are very popular, by the way), photos of food – your food and other food of the same cuisine, or extra items like cocktails. Restaurant Pinterest board can also have different contributors, so your staff can help you out with your pins, too.
On Pinterest there are two different kinds of accounts — one for regular users and one for businesses. Create your business account and verify your website. Then choose an appropriate profile image. Use your logo or the same image you’ve used on other social media sites. You should also add a description of your restaurant. (You may want to verify your account, as well, which indicates it’s your ‘official’ Pinterest profile.)
What is a pin?
Pinterest describes pins as visual bookmarks. Pins can be shared, tagged, and commented. They link back to the sites they come from. For example, a pin of a photo of one of your dishes would link back to your website. In order to post a link to a recipe or article, there must be an image on that page. (In other words, a link cannot be pinned without an image.) Pins in your news feed feature their own “Pin it” buttons. You can “like” a pin or “repin” a pin to one of you own boards.
What is a board?
Boards are where you save and organize your pins. Start creating boards that show off the personality of your restaurant. For example, if you own an Italian restaurant, you would most likely start putting together boards that have to do with Italian food and Italy, like Pizza, Pasta, and more general Italian Cuisine or Cool Places in Italy. People will choose which boards they want to follow, so a good variety of boards will appeal to a larger audience.
How to make a board?
Name your boards and include a short description of what’s on them. Group boards are also a great marketing tool for restaurants, but with a group board, you must curate it to make sure that other followers don’t fill it with spam. This is where you can create local group boards, boards that are relevant to your community. You can invite people to join the board, like other local businesses. Each board will have a cover pin (an image to demonstrate what’s on the board). Choosing an image with more repins would be suitable for this as it would help your board come up in more Pinterest searches. Whichever type of boards you decide to create, just remember, all content has to be relevant to your business.
What to post?
Pins last forever. If you are promoting a special offer, remember to take it down when the offer is no longer valid. We’ve already mentioned a few things you can post, but a few more ideas can’t hurt. Pinterest is a good outlet to promote your restaurant newsletter. Add a link to your newsletter, encouraging people to read it with a good description of what you’ve covered in it. Recipes and how-to posts are also popular. If you have a shop, you can promote it and the products it sells.
Look for other Pinners (Pinterest users) by clicking on the dropdown menu on the lefthand side. Here you can search different keywords. When you see something you like, leave a comment, like it, or repin it to one of your own boards. You can also follow boards and follow other Pinners. In this sense, it works a little like Twitter where profiles are public. You can follow anyone, and anyone can follow you. Pinterest also works with other social media platforms like Facebook and Twitter. Sharing your pins on other sites will help you expand your network. Don’t forget to check who follows you and follow anyone you like, back. If you notice that someone has repinned 5-10 of your posts, go check out their profile. They could be worth following too. But, you don’t need to follow everyone. As a business you should follow people and business relevant to the food industry. Like with all social media, you should be consistent with your posting. People will look at your profile once, then anything you post will appear in their feed, so the more you post, the more you appear in their feed.
Using Pinterest for business is a great tool for promotion, but there is Pinterest etiquette to follow. Do not fill up your page with pins that are only about your restaurant. The general rule to follow is 20% self-promotion and 80% other content. Every image must link to something, like your website, and photos should be enticing, making the viewer want to click on the link. Pinterest is about sharing. Use it to build your brand by connecting to people with similar interests. And remember to stay active and pin on a regular basis.