The best way to understand how to meet a customer’s needs is to step into their shoes. Learn how to think like a customer. As a result you can understand how and why they choose to walk through your restaurant’s door. And once you understand that, you can get them to choose your restaurant more often. Keep in mind that this is not a matter of ‘tricking’ customers, but simply a fantastic way of figuring out how to give potential customers what they want.
If thinking like a customer seems like a challenging task, just remember – you are a customer, too! There have been countless times when you’ve been on the customer side of a business relationship. So you already know the standards that most people expect. In this article, we want to spell out the questions you need to consider and the answers your customers want to find.
What Your Customers Want To Ask?
-Whether you sell your food online, for delivery or takeaway, or only in your restaurant, how easy is it for customers to find and order what they want?
– How is your customer service? How do you treat your loyal customers? In which way do you solve problems? What is your customer’s real experience every time they walk through the door?
-What is your competition like? Your customers are always considering their options, so if you want to think like a customer, you should consider their options, too. And be honest with yourself. Maybe that other Italian restaurant really does have great homemade pasta, but your restaurant has the best red sauce in town. Improve your weaknesses and play up your strengths. Keep learning whatever you can from your competition so you can continually offer your customers the better option.
-Are you using the latest technology? Next time you look at your website, try to be objective and think like a customer. Is your website up-to-date and easy to use? How is your mobile site? Are you using Facebook or other social media marketing for restaurants to connect with customers? Are you using software that makes it easier for your staff to satisfy your customers?
Give Your Customer What They Want
Each interaction a customer has with you – from a web search to a physical mailing to a visit to your restaurant – is like a piece of a puzzle. They are collecting all of these pieces, and putting these pieces together will result in their perception of you. By learning to think like a customer and making your best effort to give them what they want, the picture they see will be the one you choose.