We can teach you the basics of using social media to promote your restaurant, but sometimes you need a little inspiration. First, let’s recap how to use the social media site for your restaurant, and then let’s take a look at how three restaurants using Facebook pages correctly.
Cover and profile images
Your Facebook cover photo is the first impression that a visitor will have of your restaurant’s page. Take full advantage of this opportunity to shine by adding a good food photo or a great image of your restaurant full of customers. If you are using food photos, make sure you update the photo as your menu is updated. The same goes for your contact information and opening hours. There is nothing worse than arriving at a restaurant only to find out it is closed. For your profile image, it is best to use your logo so that it is easy to identify while scrolling through the Facebook news feed.
Facebook allows for four visible tabs between the cover photo and the start of the news feed. This is where you should put the most important elements of your page: photos, specials, your menu, videos, then links to your other active restaurant social media sites. Your contact information will be easily visible on the left hand side of the page under the About subheading. Page tabs basically give visitors easy access to information without having to go scrolling through your newsfeed to find it.
Lots of food photos
Photos, more than any other kind of post, are most shared on Facebook. Good food photos are also visually enticing, so regular posts with great food pics are a key to social media success for any restaurant.
Offers and contests
A creative contest is a great way to get more likes and engage customers. This not only brings more traffic to your Facebook page, but to your restaurant as well. Make the contests social by encouraging followers to share it with their friends for better odds of winning or extra deals, but make sure you also comply with Facebook’s rules.
Don’t forget to share your YouTube videos as embedded Facebook posts that can be viewed right from your Facebook page. Videos can take your followers behind the scenes of your restaurant for interviews with chefs, staff, and cooking demos.
3 Great Examples of restaurants using Facebook
Jack Astor’s Bar and Grill – This Canadian chain of casual restaurants sure knows a thing or two about social media. Their Facebook page has 170,947 likes and growing. Why? Because they are regularly engaging with their followers by posting videos and contests, encouraging everyone to get involved by commenting and sharing with friends. They have also linked their various social media accounts like Twitter and Instagram, and are mentioning different users and sharing their photos.
The Varsity – The Varsity’s Facebook page has clear branding. They do a great job of posting a wide variety of content like good photos, articles about their history, photos of their staff, and local events. They have an impressive following, with over 149,809 “likes,” which shows they are certainly keeping their followers engaged. Their posts receive hundreds of “likes” and “shares.” The Varsity also gets bonus points for a brief description of their restaurant on their cover photo, as well as a clear link to their menu.
E3 Ranch & Chophouse – E3 Ranch & Chophouse not only posts information about their restaurant, but about events and attractions in their community. By posting local information, they gain even more “likes” for their own page. They post regularly, which is a must with any social media page. In addition to local events, they also hold contests and post about special events in their restaurant. The page includes a clear link to their website and reviews on TripAdvisor as well.
The key to restaurant success of Facebook
- A good cover image – a good food photo or interior shot of your restaurant
- Good food photos – menu items, daily specials
- Engage your followers – great content, offers, and contests
- Relevant page tabs – About, Menu, Photos, Social media
Facebook offers up a world of possibilities for restaurant social media marketing. What’s even better is that it is simple and easy. Just remember to post regularly, post relevantly, and respond to comments, good or bad.