Word-of-mouth reviews, especially for restaurants, have become an important part of the decision-making process when choosing where to eat. Customers like to read what other people are saying and often make their decisions based on reviews from sites like TripAdvisor. In this article we learn great examples of 3 restaurants using TripAdvisor successfully.
TripAdvisor works a little bit differently from Yelp, in that you can’t just add yourself to the site. A TripAdvisor user must either add a review of your business or you have to request to be added. Like with Yelp, once your restaurant is listed, it’s important to claim your listing and make sure all of the information is accurate. TripAdvisor links lists to maps, so your correct business name and address are a must.
People don’t usually associate TripAdvisor with listings that can be personalized, like those of Facebook and Twitter. But there are ways that you can optimize your profile for better visibility. Here are three examples of restaurants using TripAdvisor:
El Club Allard profile is quite simple-looking, which is what makes it stand out from other profiles that seem cluttered in comparison. The listing encourages you to book a table right away through TripAdvisor, meaning that you don’t have to click through too many pages to find what you are looking for. El Club Allard also gets bonus points for their clean and intriguing food photos, showing that this is truly a unique dining experience.
Aqua Shard has considerably more reviews than El Club Allard, but ranks lower among restaurants in London. Their opening photo is an inviting image of their bar and dining room. It shows their unique layout and large windows, promising you a meal with a view. The caption is not the most clever, but the photo speaks for itself. If you have chosen a photo that doesn’t clearly show the subject, then you should add a good caption. When choosing a photo for your profile, make sure it is current. If you’ve recently renovated your restaurant, show an updated picture of the dining room or new menu items. Aqua Shard also has a complete address, making it easier for potential customers to find. Their restaurant description is short, giving a brief overview of their chef, what they offer, and their beautiful location.
Hall’s rank number two in their town of Charleston, South Carolina. Not only does Hall’s get great customer reviews, their listing is unpretentious and shows off their good food through great photos. Their description complements the photos, but also gives additional information. The description has been edited, which is something we recommend all restaurants do for texts that will be seen by many eyes (many listing descriptions and menus we’ve looked through had typos). Hall’s current menu is accessible right from TripAdvisor, as well.
Travelers have to eat too
As a restaurant owner, you may dismiss TripAdvisor as being for hotels and tourist attractions. But remember that travelers have to eat too. Encourage potential customers to come and try your restaurant by uploading good food photos, writing an enticing description, and offering an easy-to-use booking form. When Tripadvisor restaurant reviews start to come, answer them in a timely way, whether they are good or bad. Like Yelp, you should not leave TripAdvisor unmonitored.