Twitter may seem a little intimidating, but once you have the basics down you can get started using this excellent tool for restaurant social media marketing. Social media, among other things, is about conversing, and Twitter narrows down its conversations to 140 characters or less, meaning that you don’t have space to write a short novel. This is where Twitter becomes fun, because in addition to a short post, you can now add photos, making it easy for you upload and share those mouth-watering food photos. In this article, we will look at what makes a good tweet. We take a closer look of three examples of restaurants using Twitter consistently and using it well.
What makes for a great restaurant tweet?
Thought-provoking questions – You don’t have to ask about the meaning of life, but a simple, ‘what are you having for lunch today’ could get a lot of answers and have customers wondering what you are serving for lunch. Basically, you are trying to start a conversation.
Worthwhile contests – Give customers something they actually want, without having to work too hard for it, and you will have a great online contest.
Interesting and relevant retweets – Cat photos are cute, but probably not relevant for most restaurants. Retweets should be about food or restaurant.
Use of #hashtags – Adding a few hashtags to your posts make them easier to find in searches, helping your tweets reach more people.
Consistency – Like with Facebook, posting regularly is key to gaining and keeping followers.
3 Great Examples of Restaurants Using Twitter
@sanagans – Sanagan’s Meat Locker is a butcher in Toronto focusing on meat and poultry from local Ontario farms. When Sanagan’s started back in 2009, they immediately began tweeting about all things meat. They post an assortment of content about their suppliers, as well as recipe ideas. Sanagan’s also posts about a typical day in the butcher shop and what music they are listening to. Sanagan’s tweets are fun and they keep getting their followers involved. Tweets about special promotions are creative. And followers regularly contribute tweets to Sanagans’ newsfeed, thanking them for their great products.
@momofuku – MomoFuku’s successful Twitter page has over 96,000 followers. MomoFuku’s Twitter feed is filled with deliciously simple food photographs. But also stimulating and engaging retweets about other chefs and interesting food types. While this is a growing international chain, the consistency and quality of tweets can be inspirational for restaurants of all sizes.
@SJRestaurant– Fergus Henderson’s highly successful nose-to-tail restaurant rarely misses an opportunity to mention one of their interesting dishes. With 48,500 followers, ST JOHN Restaurant post consistently about their dishes or events. At the same time keeping a fun and intimate tone.
- Regular posting – at least one post a day
- Relevant posts and re-tweets – links to your website and other relevant food news
- Thought-provoking questions to start a conversation – what will you have for lunch today?
- Don’t forget to use #hashtags
Like with other social media sites, remember to post regularly and respond to comments. Be creative with your posts and use photos and hashtags. Keeping these tips in mind and taking inspiration from other great restaurant Tweeters, you will have a base for promoting your restaurant via Twitter.