5 Great Examples of Restaurants Using Instagram

The original plan was to write about 3 great Instagram profiles, but we found so many excellent examples that we decided to expand to 5. Below you’ll find (in no particular order) the names of the restaurants using Instagram, links to their profiles, stats, what we like, and how to do the same.

 

The Little Viet Kitchen

www.Instagram.com/the_little_viet_kitchen

Thuy Diem Pham is originally from Vietnam and now based in London. She started out as a food blogger and host of a supper club, that evolved into a restaurant in London in 2015.

Stats: 789 posts, 52,700 followers, 273 following

 

What we like:

– It goes without saying that any restaurant we highlight in this post is going to have great food photography. Instagram is all about photos, and LVK has some really great ones.

– That aside, we really like how Thuy puts herself out there as a personality (don’t forget that diners want an experience when they go out to eat), but not in an overbearing way.

– The way she used Instagram to build pre-launch buzz is very smart.

How to do it:

– We’ve been saying this for a while now, but it doesn’t hurt to say it again. You need good photos! Hire a professional photographer or get the skills yourself.

– If the owner, manager, or head chef of your restaurant has a big, positive personality, that person can be the face of your restaurant — at least on Instagram.

– If you’re already an operating restaurant, you can still follow LVK’s example for building pre-buzz launch. Unveiling a new menu? Opening a new location? Giving your decor a makeover? Expanding your parking lot? It doesn’t have to be glamorous, but anything that you can show visually to build excitement among your customers is great.

 

Forequarter

http://instagram.com/forequarter

Forequarter restaurant is located in Madison, Wisconsin. After looking at their Instagram images, we want to get on a plane to check them out.

Stats: 781 posts, 5889 followers, 185 following

 

What we like:

– Personality! Not only do we get an idea of the food they serve and the feel of the restaurant, but also the personality of the staff. Can we be friends?

– They love to show off a particular ingredient. Not by showing it in all its prepared glory (which is also nice), but as the humble ingredient sitting on the cutting board.

How to do it:

– If your staff is like a family, show that to your customers and potential customers. If your restaurant is like a happy, warm home, we’ll want to be there.

– Give your customers behind-the-scenes glimpses into your restaurant and kitchen. It’s a great reminder of the building blocks of our meals, and helps build an emotional connection with customers.

 

Angler Restaurant

http://instagram.com/angler_restaurant/

Angler Restaurant serves Michelin-starred British seafood in Moorgate.

Stats: 84 posts, 3342 followers, 344 following

 

What we like:

– Photos are taken by Executive Chef Tony Fleming. This adds a really nice personal touch and creates an emotional connection with your customers.

How to do it:

– If your restaurant has a clear leader or someone known to the public (maybe it’s you!), that person could become the personality behind your Instagram profile. Just make sure they’ve got some photos skills and are able to maintain your branding.

 

The Publican

http://i.instagram.com/publicanchicago

The Publican describes themselves as ‘Pork. Beer. Oysters.’ Sounds awesome, right?

Stats: 1738 posts, 29,400 followers, 1806 following

 

What we like:

– Some restaurants view Instagram and other social platforms as one-way communication channels. Not so with The Publican. They’re following well over 1k Instagrammers, and they understand that social media is part marketing and part customer service.

– Again, the photos show the people running the restaurant and making the food. Instant emotional impact.

How to do it:

– You don’t have to follow everyone who follows you. But do show an interest in the Instagram community and in your customers. Social media gives you an opportunity to build relationships. It’s a great opportunity to have! Follow, like, interact, respond, tag.

 

Jack’s Wife Freda

http://instagram.com/jackswifefreda

Jack’s Wife Freda is a hot spot in New York with two locations.

Stats: 1275 posts, 129,000 followers, 626 following

 

What we love:

– Okay, so we’ve mentioned showing your personality through your photos many times. Jack’s Wife Freda does it in a different way. Co-owner and hostess Maya Jankelowitz has become something of a style icon, with Instagram comments being as much about her clothes as about the food. We love this unique spin!

How to do it:

– We’ve already mentioned that if you have someone with a big personality who is a core member of the team, they should be shown off on Instagram, too. Not everyone is a style icon (and that’s okay), but if you do have someone who is particularly glamorous or with unique style (and it fits with your branding), let him or her hold the new cocktail you’re offering instead of taking a shot of it sitting on the bar.  

 

So what’s the overall message?

There are many great and clever ways to use Instagram to your restaurant’s advantage. Not every option will suit your restaurant, but the best practices mentioned above are some particularly good options to consider. Remember: great photos are key! If you haven’t launched your Instagram account yet, head over to our Beginner’s Guide to Instagram.

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